Case Study

The world's largest On-Line Legal document service attempted radio advertising for the first time beginning in April 2004. Previously, conventional wisdom had suggested that an Internet based businesses should advertise exclusively with web based media. Further challenges arose when it became clear that an endorsement on Los Angeles' KFI AM 640 Talk Radio was not the most efficient buy for their 35-54 demo. But after several months of utilizing a personal endorsement from KFI Morning Talk Host, Bill Handel, the return on investment achieved was lucrative enough to continue.

This company is known in the advertising community for tracking results vigilantly. They do not add one marketing dollar to any campaign unless that campaign has proven to exceed their minimum standard for return on investment.

Since beginning their Talk Radio experiment in 2004, they now spend more than 15 times their original weekly dollar amount on KFI AM 640 alone. They have taken this model of success through personality endorsements and rolled out dozens of endorsements throughout the country with other hosts, including Sean Hannity, Bill O'Reilly, Dennis Prager, Howard Stern, Dr. Laura, Glenn Beck, Stephanie Miller and others. To contact the Account Executive that introduced this company to Bill Handel and Talk Radio Endorsements, click here.

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