Your Tactics

Single Point Marketing

You know how busy you are. We live in an over-communicated, over-stimulated and overwhelmed society. Chances are, your competitors inundate potential clients with a bunch of unimpressive points in their communications. So as an advertiser, it's naïve to think that people want to listen to, or can remember, more than one key point in your communications. That's why when you advertise with us, we will practice Single Point Marketing. Every communication will feature one point made well. Just give them one good reason, and your ads will run circles around those of your competitors.

Talk Radio, KFI, KTLK

As you read this, there are dozens of radio stations you could have on in the background, passively setting a mood, without disrupting your train of thought. Now try reading while listening to Talk Radio. Impossible. Because good Talk Radio is opinion-driven and emotionally charged; it is a foreground format. It makes for lousy ambiance, but is a powerful medium to help listeners pay attention to your ads. When people listen, they listen actively, making programming and commercials difficult to ignore.

By advertising in an environment like Talk Radio, you are surrounded by personalities that people know and trust. Talk Radio hosts usually have a loyal following that listens closely to their opinions on everything from politics to family, even purchases. This opens the door to Radio Endorsement Opportunities. Even if you do not have a host endorsing your business, the credibility of the hosts and station is often imputed into your business, simply because you are affiliated with them.

Our focus is on two specific Los Angeles radio stations: KFI AM 640 More Stimulating Talk Radio and Progressive Talk AM 1150.

Some of the most compelling talk personalities in Southern California live on KFI AM 640: Bill Handel, Rush Limbaugh, Dr. Laura, and John & Ken, to name a few. KFI is the 800-pound gorilla in the world of Talk Radio. Over 1.5 million adults actively listen each week in Southern California. KFI has been bestowed the honor of Major Market News Talk "Station of the Year" and Bill Handel has won the prestigious Marconi Award for "News Talk Personality of the Year." KFI AM 640 is the leading "audience response radio" station in America, consistently delivering listeners with discretionary income to hundreds of long-term satisfied clients.

The KFI mindset is activism-oriented and is frequently at the center of controversy, which translates into great ratings and programming that demands a listener's full attention. If you have a compelling message on KFI, this intense atmosphere will only enhance its salience.

KTLK AM 1150 carries many of the same benefits as KFI. Like KFI, there is a blend of local and syndicated programming and endorsement opportunities are available on both stations. The audience is also passionate, actively listening and activism-oriented. One difference is that while KFI is primarily conservative, the personalities on KTLK are mostly liberal. This station is the only outwardly liberal news talk format in Los Angeles. It fills a void that has been needed in this market for a long time and makes a great vehicle to deliver an ad message. The station started from scratch in early '05 and is showing slow and steady growth. If you have a smaller budget, KTLK is a tremendous value for your dollar. KTLK may be a great fit for your campaign.

Public Relations

Your business may need more from your marketing than just lead-generation. If you want to establish yourself or your business as an authority in your field, there are many ways for us to promote you beyond direct response advertising. For example, check out our Experts On Demand Program. This is an opportunity for you to be known in Southern California as the exclusive expert in your field and create actual programming content to be used at your discretion. Some clients have been interviewed by Bill Handel and can now use that content on their own company web site, as a Podcast, on a CD handed out to prospects, or in place of music when they put people on hold. Give us a call to find out about this and other opportunities to advance your PR objectives.

Internet Advertising

The radio industry is undergoing a major metamorphosis as we speak. Companies that used to be seen as "Old Media" are transitioning into Internet businesses. You can hear your favorite radio stations directly from your PC. And that's good news for listeners and advertisers alike. Opportunities such as Web Site Building, Keywords, Streaming Commercials, Banner Ads, Podcasts, Gateway Videos, Loyal Listener Programs, and Experts On Demand are all ways that you can grow your business through radio's online assets. And it's all trackable. Which means we can measure with perfect precision how people are responding to your ads by measuring click-thru data against online impressions. In the 21st Century, Talk Radio remains one of the world's most viable advertising mediums. And Talk Radio and Internet advertising combined are helping our clients make more money every day.

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