In order to create an ad that achieves your specific goals, please answer as much of the following as you are able.

On a scale of 1-10, please rate how high a priority the following items are for you:
1 2 3 4 5 6 7 8 9 10 Reducing my cost per lead
1 2 3 4 5 6 7 8 9 10 Increasing the quality of my leads
1 2 3 4 5 6 7 8 9 10 Becoming a household name
1 2 3 4 5 6 7 8 9 10 Differentiating from my competitors
1 2 3 4 5 6 7 8 9 10 Being recognized as an expert in my field

 
By what percentage would you like your business to grow month to month, by the end of this year? 2 Years? 5 Years?


  What is your year over year revenue growth/loss? How does that compare with your expectations for this year?


  What are you currently doing to improve (if poor) or continue (if strong) the trend?


  What ideas do you have to reach your goals, if you are not currently pacing to reach them?


  How much revenue does your business have the capacity to bring in per year?


  What is the difference between that and how much it is actually producing?


  How much would you invest and on what timetable to allow your business to operate at full capacity?


  Does it really matter for you to reach your goals? Are you comfortable if you stay where you are?


  What has advertising done for your business in the past? How was this measured?


  What do you expect your advertising to do for you?


  How did you arrive at that expectation?


  What do you think makes an advertiser successful?


  When you spend $1,000 in advertising, what do you expect to see as a result?


  How do you measure success?


  Do you believe that advertising alone can help you achieve your specific goals?


  If so, what do you think you'd have to put into your advertising to achieve those goals? Time, Money, Strategy?


  What resources do you currently have to help you be successful in advertising?


  What do you hope that we can do for you?


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