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Please review this agenda to prepare for our meeting. Please also send us your contact information and we will get in touch with you shortly to schedule a date and time.

Meeting Objective:

  • Is there a fit between your company and ours?

Ground Rules:

  • Everything is on the table.
  • Walk away any time.

Your Company:

  • Where have you been? (A brief history of your advertising? what has worked, what hasn?t, and how do you track results?)
  • Where are you NOW? (Your current advertising plan)
  • Where do you WANT TO BE? (Please be specific)

Your Perceptions:

  • What do you know about radio? What makes advertisers successful?
  • Advertising Expectations/ROI?
  • On a scale of 1-10, how urgent is it that your business grows beyond its current performance?

Opportunities/ Investments / Budget $'s:

  • How much revenue does your business have the capacity to bring in per year?
  • What is the difference between that and how much it is actually producing?
  • How much would you invest and on what timetable to allow your business to operate at full capacity?

Decision Issues / Timeline:

  • Who are the people that decide your marketing expenditures?

Proposed Solutions:

  • Growth sometimes requires discomfort. How we work, programs, options, costs, details, etc.

Next Step:

  • Clearly identify and agree to the next step.
  • Or, agree that there is no fit.

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